Set the foundations
- Choose a clean theme and set your brand colours, logo and fonts.
- Add your business details, currency and store policies.
- Connect a payment gateway and place a test order.
- Configure shipping rates and tax settings for your markets.
Prepare your products
Great product pages sell. Write a clear title, a helpful description, add several images and fill in variants such as size and colour. Organise products into collections so shoppers can find them quickly.
Build trust
- Add About, Contact, Shipping and Returns pages.
- Show customer reviews as soon as you have them.
- Make sure the checkout works smoothly on mobile.
- Add a visible way to reach you by email or WhatsApp.
Get ready to be found
Add titles and descriptions for key pages, connect analytics, set up an email signup and prepare your first campaign. Launch with a plan for how the first customers will arrive.
Do not skip the test order
Place a real test order using each payment method and check the confirmation emails, the order record and the shipping label. Problems found now cost nothing, while problems found by your first customer cost trust.
Plan your first 30 days
Decide how you will attract visitors, whether through search, social media, email or advertising, and set a small goal for each. Review the numbers weekly and improve the product pages that receive traffic but few sales.
Consider help with the heavy lifting
Uploading hundreds of products with clean titles, variants and images is time-consuming. Many store owners hand this to a specialist so they can focus on suppliers, marketing and customers.
Need a store that is ready to sell? Our Shopify packages cover all of this.
