Why speed matters
Visitors leave slow pages quickly, and search engines take page experience into account. A faster site usually means more enquiries from the same traffic.
Start with the biggest wins
- Compress and resize images before uploading, and serve modern formats such as WebP.
- Use good hosting. Cheap shared hosting is a common cause of slow response times.
- Add page caching and a content delivery network.
- Remove plugins you do not use, and replace heavy ones with lighter alternatives.
- Choose a lightweight theme and avoid loading many fonts or animation libraries.
Measure before and after
Test your key pages with a tool such as PageSpeed Insights, note the results, make one change at a time and test again. This shows which fixes actually help and avoids breaking the site.
Keep it fast
Speed fades over time as plugins, images and scripts pile up. A monthly check and regular updates keep the site healthy.
Images are usually the problem
A single photo straight from a camera can be several megabytes. Resize images to the size they are displayed at, compress them and use lazy loading so images below the fold load only when needed. This one change often cuts load time dramatically.
Watch your plugins
Each plugin can add scripts and database queries. Keep only the ones you need, delete the rest rather than just deactivating them and prefer well-maintained plugins from reputable developers.
Database and housekeeping
Old post revisions, spam comments and expired transients slow the database over time. Clean them periodically and make sure automatic backups run outside busy hours.
Our team can audit your site and fix the slowest pages. Get in touch for a free review.
